Austin, TX (Vocus) November 2, 2010
Marketing process is a critical success factor in realizing the value of marketing automation. Without a predefined process to manage and measure the marketing funnel, the value of marketing automation can be elusive. Through this strategic partnership, Manticore customers will now benefit from Zephyr 47’s deep, proven knowledge of sales and marketing process to help ensure their success with marketing automation.
“With its proven business impact, demand for our SaaS marketing automation platform continues to grow year over year,” said Christopher Doran, vice president, marketing and business development, Manticore Technology. “Marketers are hungry to learn best practices around marketing automation and lead nurturing. Through this strategic partnership, marketers can help ensure their success in lead management and lead nurturing by working with a team like Zephyr 47 that has a proven track record of turning the vision of marketing automation into reality.”
Around 125 customers around the globe in financial services, technology, and business services have benefited from the power and usability of Manticore’s SaaS platform. The latest release of the company’s platform, Manticore Technology VII, delivers a wealth of robust functionality without sacrificing usability. Key capabilities include:
- Multi-track lead nurturing to engage prospects in an on-going dialog, increasing the number of sales qualified leads and opportunities.
- Email & landing page editors with both drag-and-drop and HTML support, providing marketers with both usability and flexibility to control the look and feel of their deliverables.
- Lead scoring to identify the most qualified leads for sales follow-up, optimizing valuable sales resources.
- Unmatched CRM integration with leading CRM software solutions like Salesforce.com and Oracle, enabling deep sales and marketing alignment.
“Our clients are looking for a trusted marketing automation provider that understands the importance of delivering a robust, scalable platform designed for the unique needs of B2B marketers,” said Brian Hansford, president of Zephyr 47. “After looking at a wide variety of marketing automation solutions, Manticore Technology, with their deep commitment to customer and partner success, became the obvious choice for Zephyr 47. As one of their strategic consulting partners we’re excited to offer our expertise to Manticore’s customers looking to enhance their success around their feature-rich platform. “
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, CSC, Sharebuilder 401(k) and PGP. For more information visit the company’s website or call 1-866-Manticore begin_of_the_skype_highlighting 1-866-Manticore end_of_the_skype_highlighting. For the latest best practices on Marketing Automation, visit the company’s best practices blog, funnel focus.
About Zephyr 47
Zephyr 47 is passionate about helping organizations gain customers and accelerate sales cycles. The Zephyr 47 team brings clients real world B2B marketing experience in demand generation and lead management strategy and execution. These strategies are implemented and enabled with marketing automation, content development, campaign management, and events. Zephyr 47, a Manticore Technology marketing automation strategic consulting partner, is headquartered in Redmond, Washington. For more information: http://www.Zephyr47.com or call 425-577-6247 begin_of_the_skype_highlighting 425-577-6247