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Manticore Technology and Zephyr 47 Announce Strategic Partnership to Help Marketers Optimize their Marketing Automation Investment

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Tuesday, November 2nd, 2010

Austin, TX (Vocus) November 2, 2010

Manticore Technology and Zephyr 47 today announced that they have entered into a strategic partnership, establishing Zephyr 47 as a Manticore marketing automation consulting partner.

Marketing process is a critical success factor in realizing the value of marketing automation. Without a predefined process to manage and measure the marketing funnel, the value of marketing automation can be elusive. Through this strategic partnership, Manticore customers will now benefit from Zephyr 47’s deep, proven knowledge of sales and marketing process to help ensure their success with marketing automation.

“With its proven business impact, demand for our SaaS marketing automation platform continues to grow year over year,” said Christopher Doran, vice president, marketing and business development, Manticore Technology. “Marketers are hungry to learn best practices around marketing automation and lead nurturing. Through this strategic partnership, marketers can help ensure their success in lead management and lead nurturing by working with a team like Zephyr 47 that has a proven track record of turning the vision of marketing automation into reality.”

Around 125 customers around the globe in financial services, technology, and business services have benefited from the power and usability of Manticore’s SaaS platform. The latest release of the company’s platform, Manticore Technology VII, delivers a wealth of robust functionality without sacrificing usability. Key capabilities include:

  • Multi-track lead nurturing to engage prospects in an on-going dialog, increasing the number of sales qualified leads and opportunities.
  • Email & landing page editors with both drag-and-drop and HTML support, providing marketers with both usability and flexibility to control the look and feel of their deliverables.
  • Lead scoring to identify the most qualified leads for sales follow-up, optimizing valuable sales resources.
  • Unmatched CRM integration with leading CRM software solutions like Salesforce.com and Oracle, enabling deep sales and marketing alignment.

“Our clients are looking for a trusted marketing automation provider that understands the importance of delivering a robust, scalable platform designed for the unique needs of B2B marketers,” said Brian Hansford, president of Zephyr 47. “After looking at a wide variety of marketing automation solutions, Manticore Technology, with their deep commitment to customer and partner success, became the obvious choice for Zephyr 47. As one of their strategic consulting partners we’re excited to offer our expertise to Manticore’s customers looking to enhance their success around their feature-rich platform. “

About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, CSC, Sharebuilder 401(k) and PGP. For more information visit the company’s website or call 1-866-Manticore begin_of_the_skype_highlighting              1-866-Manticore      end_of_the_skype_highlighting. For the latest best practices on Marketing Automation, visit the company’s best practices blog, funnel focus.

About Zephyr 47
Zephyr 47 is passionate about helping organizations gain customers and accelerate sales cycles. The Zephyr 47 team brings clients real world B2B marketing experience in demand generation and lead management strategy and execution. These strategies are implemented and enabled with marketing automation, content development, campaign management, and events. Zephyr 47, a Manticore Technology marketing automation strategic consulting partner, is headquartered in Redmond, Washington. For more information: http://www.Zephyr47.com or call 425-577-6247 begin_of_the_skype_highlighting              425-577-6247

Categories : Manticore Technology, Marketing Automation
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Zephyr 47 Joins the Constant Contact Partner Program

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Tuesday, June 1st, 2010

REDMOND, WA – JUNE 1, 2010- Zephyr 47, LLC today announced it has joined the Constant Contact Partner Program as a Solution Provider to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, social media marketing and online survey tools for small organizations.

“Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of growing their businesses,” said Brian Hansford, President of Zephyr 47.  “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the the Constant Contact Partner Program provided a great solution to meet our clients’ marketing needs.”

As a Constant Contact Solution Provider, Zephyr 47 is able to provide its clients with email marketing, event marketing, and online survey capabilities. With Constant Contact Email Marketing, Zephyr 47’s customers can quickly and easily create professional-looking emails, manage email contact lists, measure email campaign results from clicks to open rates, and review who joined an email list. With Constant Contact Online Survey, Zephyr 47’s customers an easy-to-use tool to gather feedback that will help them meet customer needs, generate new ideas, and grow their business or organization. With Constant Contact Event Marketing, Zephyr 47’s customers can professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events.  Constant Contact designed these tools specifically to help small businesses and organizations drive increased customer or member participation and strengthen relationships.

“Email marketing, event marketing, and online surveys are proven tools that help small businesses connect with customers and build successful relationships with them,” said Eric Groves, senior vice president, Global Market Development, Constant Contact. “We are pleased that Zephyr 47 chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to help Zephyr 47 be an even bigger factor in its customers’ successes.”

About Zephyr 47, LLC

Zephyr 47, LLC provides marketing services to help businesses grow their revenues by reaching new customers through marketing automation, email marketing, content marketing, strategic social media, and events.  Zephyr 47 is perfect for the small or medium sized business that needs a virtual marketing department that builds a strategy supported with brilliant tactical execution.  Zephyr 47 is headquartered in Redmond, Washington and more information is available at www.Zephyr47.com.

About Constant Contact, Inc.

Constant Contact’s email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 370,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact’s easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a Silicon Valley office scheduled to open in 2010. Learn more at www.ConstantContact.com or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc.  All other company and product names may be trademarks or service marks of their respective owners.

Please direct all press inquiries to:

Zephyr 47, LLC

Brian Hansford

President and Marketing Secret Weapon

Info@Zephyr47.com

Categories : Constant Contact, Email Marketing, Event Marketing
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Social Media 201 April 15 at Microsoft Conference Center Next-Level SM Content for Business Decision Makers

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Tuesday, March 2nd, 2010

Below is the press release my firm drafted for the upcoming Social Media 201 event on April 15 at Microsoft’s Conference Center….  -BH

‘Social Media 201 Conference’ Event to Deliver Next-Level Content for Business Decision Makers Who Need to Grow Their Brands Socially and Measure the Effectiveness of Their Social Media Efforts


Event to be hosted April 15 at Microsoft’s Conference Center in Redmond, Wash.

REDMOND, Wash. February 21, 2010 – On April 15, 2010 the Social Media 201 Conference event will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 will deliver high value and engaging content for business decision makers to help them understand how to achieve profitability and strengthen customer relationships with a well defined and executed social media strategy. This one day event features round table working session, keynote presentations and panel discussions from recognized experts in business strategy, brand building and monetizing social media.

These industry experts include:
• Eric Weaver – Account Director and Strategist at Tribal DBB Worldwide
• Dave Hanley – CEO & Principal at Banyan Branch
• Daniel Rasmus – Author of “Listening to the Future”
• Kristen Ruby – CEO, Ruby Media Group
• Dr. Udi Schlessinger – Managing Partner, U Labs
• Darren Williger – President & CEO, Regillo Consulting Group
• Bille Baty – COO & Managing Partner, Phi Concepts
• Mike Whitmore – President, Fresh Consulting
• Joe Kennedy – Founder of Eastside Entrepreneurs & AKA “The Connector”

Social Media 201 is sponsored by Microsoft Local Engagement Team, Comcast Business Class, Fresh Consulting, Eastside Entrepreneurs Social Network, Ruby Media Group, Banyan Branch, Regillo Consulting Group and Tribal DDB Worldwide.

Social Media 201 will provide sessions and roundtable discussions to content to help organizations plan, implement and measure a social media that is right for their business. Mike Whitmore, President of Fresh Consulting from Bellevue, Washington explains, “the concept for Social Media 201 stemmed from the Social Media 101 Conference the Eastside Entrepreneurs and Joe Kennedy hosted last September at Microsoft. The 101 conference helped educate business owners about what social media is and why companies should participate. The new Social Media 201 conference is designed for those businesses that have started to delve into social media and want to find a path to profitability and achieve return on investment.”

Registration is available at the event site www.SocialMedia201.com and tickets WILL NOT be sold at the door.

The Twitter hashtag is #SM201.

The Microsoft Conference Center will provide free wireless Internet connectivity and free lunch will be provided.

FOR MORE INFORMATION PLEASE CONTACT

www.SocialMedia201.com
Mike Whitmore
President
Fresh Consulting
Email: Mike@FreshConsulting.com
Phone: 206-321-5420

Categories : Press Release
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