Brian Hansford, the president of Zephyr 47 gives a podcast overview of the SOSTAC marketing planning framework. SOSTAC is a method we consistently use with our clients at Zephyr 47. Brian wrote about this a couple of months ago here.
SOSTAC itself isn’t set in stone as a method or an acronym. Paul Smith from the UK originally wrote about this in the late 1990′s and based on our experience SOSTAC stands the test of time for marketing planning ESPECIALLY with the hype around social media and social media marketing.
Here is the link to Brian Hansford’s brief discussion recorded on CinchCast. Take a listen and let us know what method you use! If we can help you with your marketing planning efforts, please feel free to ping us.