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Archive for eBook

eBook Download: 2011 Guide to Product Launch Programs

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Monday, January 10th, 2011

We are proud to announce the availability of our new marketing eBook with high value content and practical advice.

“Guide to Product Launch Programs” is available FREE here.

This is the second edition of our Guide to Product Launch Programs where we outline eight steps to executing a brilliantly successful product launch.


The Eight Steps we discuss in detail include:

  • Objectives and Strategy
  • Beta and Product Readiness
  • Forming the Launch Marketing Team
  • Positioning Framework
  • Budgeting
  • Tactical Marketing Plans
  • Pre-release Training
  • Metrics and ROI

DOWNLOAD the free eBook now:  Guide to Product Launch Programs

Zephyr 47 offers comprehensive product launch planning services.  Let us know how we can help your organization plan and execute a brilliantly successful product launch!

Categories : eBook, Marketing Programs, Product Launch, Product Marketing, Strategic Marketing, White Paper
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Zephyr 47 Delivers Book Content Layout and eBook Creation Services for Microsoft Press

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Monday, July 12th, 2010

Zephyr 47 recently completed a series of content formatting and book projects for Microsoft Press by providing services in layout, e-book creation, printer preparation, and post-RTM content production services.

These new Microsoft Press titles are

Details of the services provided by Zephyr 47 include:

  • Layout: Layout is the process of combining the edited content and prepared images in a layout program, in this case Adobe InDesign, to create the final book pages that will be printed.
  • Printer Prep: The process of creating the deliverables needed by a printer per their specifications.  Specifically in this case, creating PDFs per the printer specifications.
  • eBook creation: Zephyr 47 created fully bookmarked and searchable PDF ebooks of each title.

Elizabeth Hansford with Zephyr 47 is identified on the author pages of each of these books as providing these services.  We are incredibly proud of the quality work she delivered to help get these titles released to manufacturing on time!

Categories : Book Layout, Content Publishing, eBook, Microsoft Press
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“Here at Isilon, we have a growing dependence upon and sophistication with our marketing automation solution and its integration with CRM to support global marketing campaigns. Zephyr47 has provided us with high quality, timely and affordable program support, enabling us to expand both the type and number of digital marketing programs launched concurrently.”
~ Michael Korch, Sr. Marketing Operations Manager, Isilon Systems a division of EMC

“Zephyr 47 is a great resource to augment our in-house marketing staff. They have developed concise messaging, targeted outreach programs and professional marketing material. I would highly recommend Zephyr 47 based on their commitment to produce deliverables on time and budget and the quality of their work.”

~ John A. Novell, SVP, Safeharbor Knowledge Solutions

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