Disclosure: Zephyr 47 is a partner with Manticore Technology. Manticore’s original announcement is available here.
AUSTIN, TX – April 20, 2011 – Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, is now listed on the Microsoft Dynamics Marketplace – a comprehensive marketplace for Dynamics customers interested in applications and services for Microsoft products – making it the first enterprise-class marketing automation solution available on the site.
Manticore Technology’s Dynamics CRM Custom Connector provides seamless data and process integration, giving CRM users visibility into marketing activities and associated lead response, all within the native Dynamics interface.
Key integration points between Manticore Technology and Microsoft Dynamics CRM include:
- Bi-directional field sync – Real-time synchronization between lead and contact profile details, including unlimited custom field creation and mapping.
- Online lead activity – Synchronization of website, email, search terms and form behavior, delivering insights to sales for increased efficiency.
- Real-time list segmentation – Ability to segment database based on CRM Account, Contact, Lead and Opportunity fields without any mapping required increases targeted marketing campaign effectiveness
- Campaign integration – Improved reporting through delivering lead nurturing and outbound marketing campaign integration directly into Microsoft Dynamics CRM.
- Configurable integration parameters – Allows customers to decide how and when leads are transferred between systems for seamless execution of lead management processes.
- Lead scoring – Synchronizes directly into custom fields in Microsoft Dynamics CRM, enabling prioritization of leads for sales follow-up.
“Interest in our Dynamics CRM integration is increasing dramatically—long-time Microsoft customers appreciate the integration depth that parallels what most marketing automation platforms have only made available to Salesforce.com,” says Stacey Steiger, Director of Product Management at Manticore Technology. “Likewise, existing Manticore customers considering a CRM switch are pleased to know that they won’t be forced to give up functionality or involve their IT department in costly customizations.”
Manticore launched its Customer Connector integration for Microsoft Dynamics CRM in late 2010 and has since been rapidly on-boarding customers.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information visit www.manticoretechnology.com or call 1-866-Manticore.