Zephyr 47′s small business marketing practice will be co-presenting a workshop on email and social media marketing in partnership with Constant Contact. Details of the event are listed below.
Zephyr 47 is a Constant Contact Solution Provider and provides fixed-rate services for small businesses looking to expand their email marketing efforts.
You can register for the event at the Constant Contact Events site HERE.
ENROLL easily for a FREE 60 day trial by clicking on this logo:
Zephyr 47 Rapidly Delivers Quality Marketing Solutions Using Constant Contact Event Marketing
Community support is a core value of Zephyr 47. As the president of Zephyr 47, I am very proud to support the 1st Annual Derby Days Dash 5K, organized by the Dr. John K. McCormick Foundation as the conclusion of Redmond’s summer Derby Days Festival on July 11, 2010. The Dash is a 5k race/walk for competitive and non-competitive participants of all age groups. 100% of net proceeds go to the Pancreatic Cancer Action Network.
Zephyr 47 provides a range of event marketing services and for this event we are utilizing Constant Contact’s Event Marketing solution to help with email promotion, landing pages, and registrations. We are committed to doing everything we can to make this as successful of an event as possible!
For more information of the Derby Days Dash 5K, please visit: http://www.RedmondDash.com
The event is sanctioned by the USATF.
Consider joining the community in Redmond to participate in this fantastic event!
Best,
Brian Hansford
REDMOND, WA – JUNE 1, 2010- Zephyr 47, LLC today announced it has joined the Constant Contact Partner Program as a Solution Provider to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, social media marketing and online survey tools for small organizations.
“Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of growing their businesses,” said Brian Hansford, President of Zephyr 47. “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the the Constant Contact Partner Program provided a great solution to meet our clients’ marketing needs.”
As a Constant Contact Solution Provider, Zephyr 47 is able to provide its clients with email marketing, event marketing, and online survey capabilities. With Constant Contact Email Marketing, Zephyr 47’s customers can quickly and easily create professional-looking emails, manage email contact lists, measure email campaign results from clicks to open rates, and review who joined an email list. With Constant Contact Online Survey, Zephyr 47’s customers an easy-to-use tool to gather feedback that will help them meet customer needs, generate new ideas, and grow their business or organization. With Constant Contact Event Marketing, Zephyr 47’s customers can professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events. Constant Contact designed these tools specifically to help small businesses and organizations drive increased customer or member participation and strengthen relationships.
“Email marketing, event marketing, and online surveys are proven tools that help small businesses connect with customers and build successful relationships with them,” said Eric Groves, senior vice president, Global Market Development, Constant Contact. “We are pleased that Zephyr 47 chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to help Zephyr 47 be an even bigger factor in its customers’ successes.”
About Zephyr 47, LLC
Zephyr 47, LLC provides marketing services to help businesses grow their revenues by reaching new customers through marketing automation, email marketing, content marketing, strategic social media, and events. Zephyr 47 is perfect for the small or medium sized business that needs a virtual marketing department that builds a strategy supported with brilliant tactical execution. Zephyr 47 is headquartered in Redmond, Washington and more information is available at www.Zephyr47.com.
About Constant Contact, Inc.
Constant Contact’s email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 370,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact’s easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a Silicon Valley office scheduled to open in 2010. Learn more at www.ConstantContact.com or call 781-472-8100.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Please direct all press inquiries to:
Zephyr 47, LLC
Brian Hansford
President and Marketing Secret Weapon
Info@Zephyr47.com
Are your emails bouncing like balls?
Email marketing is still a relatively young practice that many small businesses manage manually. There are a number of risks and problems that arise if the proper tools and technologies aren’t used to increase email marketing effectiveness.
One of the more common problems is undeliverable email. Two types of undeliverable email are soft bounces and hard bounces. In the realm of email marketing, these terms are grouped under “Bounce Rates”.
Simply using a desktop email client like Microsoft Office Outlook or email services like Google’s Gmail, Microsoft Hotmail and others greatly increase the problems of email bounce rates. Risks from poor email management are lost revenue opportunities and a damaged reputation! Here are some suggestions to help small businesses (and even larger enterprises) manage the valuable email list and reduce bounce rates.
1. Find the right tools or technologies designed to help with email marketing. (A service perfect for small businesses is Constant Contact. A fantastic service for larger enterprises is Eloqua. )
2. Send confirmation emails to contacts who subscribe or opt-in to your emails. This will help confirm the contact really wants your email and that you have the right address.
3. Send regular and relevant emails to your contacts. BUT, don’t OVER-EMAIL! Sending regularly scheduled email using a recognized service provider like Constant Contact helps prevent soft bounces and keep the list up to date.
4. Use common sense with subject lines. We all get spam with terrible grammar, symbols, ALL-CAPS and ridiculous promotions. Spam filters and junk email folders will commonly block, delay, filter and even delete emails with spam-like subject lines. Put yourself in your contact’s place. Would YOU open the email?
5. Provide a method for your contacts to opt out or unsubscribe from your email. Always remember your contacts have given you permission to email them. Don’t abuse that honor. This is a best practice and quite often a legal requirement that follows anti-spam laws and regulations.
6. Provide a “Sent-By” email address that is relevant to your message and business brand. Again, would you open an email from an unknown person?
Desktop email clients or free services like Yahoo! or AOL make email marketing very laborious for a small business. Find a reputable, reliable, and economical email tool or service that easily automates the process and increases effectiveness and connections with customers. Eliminate the BOUNCE!
Additional Resources
White Paper – 10 Keys to Maximize a Marketing Automation Investment
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“Here at Isilon, we have a growing dependence upon and sophistication with our marketing automation solution and its integration with CRM to support global marketing campaigns. Zephyr47 has provided us with high quality, timely and affordable program support, enabling us to expand both the type and number of digital marketing programs launched concurrently.”
~ Michael Korch, Sr. Marketing Operations Manager, Isilon Systems a division of EMC
“Zephyr 47 is a great resource to augment our in-house marketing staff. They have developed concise messaging, targeted outreach programs and professional marketing material. I would highly recommend Zephyr 47 based on their commitment to produce deliverables on time and budget and the quality of their work.”
~ John A. Novell, SVP, Safeharbor Knowledge Solutions
Twitter: Zephyr47