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Archive for Christopher Doran

Manticore Technology Announces App-to-App™ Integration with Microsoft® Dynamics CRM

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Tuesday, January 25th, 2011

Note: Zephyr 47 partner and Marketing Automation leader Manticore Technology made the following announcement today regarding their new integration with Microsoft Dynamics CRM 2011 and 4.0.  Versions supported include Online and on-premise. Here is the Zephyr 47 and Manticore Technology partnership announcement. More information on Manticore and Zephyr 47 Datasheet. (no form required)


Marketing automation leader builds direct integration with Microsoft Dynamics to ensure outstanding customer experience. Integration brings enterprise class marketing automation to Microsoft Dynamics customers around the globe.

AUSTIN, TX – January 25, 2011 – Manticore Technology, the trusted provider of easy-to-use, powerful marketing automation software, today announced App-to-App™ integration with Microsoft® Dynamics CRM. The company has coined the term App-to-App integration to denote direct integration between the company’s award winning marketing automation platform and another application, which in this case is Microsoft Dynamics CRM, without the use of a third party application to enable the integration. The company has found that App-to-App integration delivers a superior customer experience as compared to utilizing a third party integration platform – an approach competitive marketing automation solutions often take.

Deep integration between marketing automation and CRM platforms has proven to be a critical success factor with marketing automation. Manticore Technology made the strategic decision to build direct, App-to-App integration with Microsoft Dynamics CRM when the company found that using a third party integration application like competitive solutions would limit the depth of functionality that Manticore felt was a baseline requirement for success.

“Using a third party integration solution can limit marketing automation functionality and effectiveness,” said Jeff Erramouspe, president of Manticore Technology. “Manticore has capitalized on our five years of integration experience with salesforce.com to build App-to-App integration with Microsoft Dynamics CRM, creating a superior level of integration which positions our customers for success,” added Erramouspe.

Key integration points between Manticore’s marketing automation platform and Microsoft Dynamics include:

  • Bi-directional field sync – Real time synchronization between lead and contact profile details, including unlimited custom field creation and mapping
  • Online lead activity – Synchronization of website, email, search terms and form behavior, delivering insights to sales for increased efficiency.
  • Campaign integration – Improved reporting through delivering lead nurturing and outbound marketing campaign integration directly into Microsoft Dynamics.
  • Lead scoring – Multiple lead scoring models synchronize directly into custom fields in Microsoft Dynamics, enabling prioritization of leads for sales follow-up.

Manticore App-to-App integration for Microsoft Dynamics CRM is available immediately for Microsoft CRM 4.0 On Demand, Microsoft CRM 4.0 Internet Facing Deployments, and Microsoft CRM 2011.

About Manticore Technology

Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, CSC, Sharebuilder 401(k) and PGP. For more information visit the company’s website or call 1-866-Manticore. For the latest best practices on Marketing Automation, visit the company’s best practices blog, funnel focus.

Categories : Christopher Doran, CRM, Manticore Technology, Marketing Automation, Microsoft Dynamics CRM
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Expert Guest Blog: Manticore’s VP of Marketing on Marketing Automation

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Monday, November 8th, 2010

We are continuing to receive fantastic expert guest blogs from leaders in B2B marketing and marketing automation.  Below is my interview with Christopher Doran (Twitter @CDoran) who is the Vice President of Marketing for Manticore Technology, a leader in the marketing automation space and new partner with Zephyr 47.  Christopher’s bio is included at the end of his article.  Enjoy!

-Cheers, Brian Hansford with Zephyr 47

Christopher Doran is Manticore Technology's VP of Marketing

1. Christopher, has “marketing automation” reached a tipping point in the market yet?  Or are we still in the early adopter phase?

I think marketing automation has reached a tipping point.  Manticore Technology has seen a nice increase in our pipeline over the last six months and I expect that trend to continue in 2011.  Now more than ever B2B marketers are expected to deliver leads that are actually qualified to sales.  The days of dumping 10,000 tradeshow leads on sales’ desk and saying “good luck” are done.  Marketing execs are being held accountable to business goals and marketing automation makes tracking these goals possible.

2. How do marketing automation solutions help marketing execs get a seat at the CxO table instead of being viewed as functional tacticians?

Within a corporate organization, if marketing is perceived as a critical part of a company’s success they get a seat at the CxO table.  Conversely, if marketing is perceived as a group that goes to tradeshows, throws parties, and creates slicks, then marketing is “nice-to-have”  not “need-to-have”.  Nice-to-have’s aren’t invited to the CxO table.   When a marketing automation platform and the associated business process is implemented properly, marketers are able to drive consistent, measurable revenue.  How can part of the corporate organization that delivers 30, 40 or 50 percent of the organization business not have a seat at the executive table?  Of course they do.  Marketing automation makes this possible.

3.       What are the main strategic marketing requirements you see from managers who evaluate marketing automation solutions like Manticore Technology?

The biggest mistake I see companies making is failing to develop a process and then purchasing a marketing automation platform that makes the process possible.  They select a marketing automation platform first and then try to figure out the process.  Putting the cart before the horse can lead to significant problems.  The second thing (and equally important) thing to consider is support.  Marketing automation isn’t easy.  Be sure to understand how your vendor will support you.  Interview the support person.  They’ll play a significant role in your success, so make sure the right fit is there.

4. What are the marketing trends you feel will emerge in 2011 and how will marketing automation enable them?

In some regards I think 2011 will  be a back-to-basics year for some marketers with marketing automation.  Many organizations have chosen solutions that fail to deliver on the business value that marketing automation offers. They weren’t able to develop the process necessary for success because they chose a solutions that was either too weak (glorified email) or too difficult to use.  Manticore’s focus on “simply powerful” marketing automation continues to resonate with marketers looking for an ideal combination out there.  In 2011 expect other vendors to continue to follow Manticore in this direction.

About Christopher Doran: As vice president of marketing Christopher is responsible for all marketing efforts for Manticore including corporate communications, product marketing, demand generation and business development. Christopher joined Manticore Technology in 2003 as the company’s second executive hire. With 9 years of B2B marketing experience, Christopher has become a recognized thought leader in the area of marketing automation and marketing processes. Christopher explores insights and best practices on marketing automation and managing the marketing funnel on the company’s Funnel Focus blog.

Related Entries:

Manticore Announces App-App Integration with Microsoft CRM 2011

Evaluating Marketing Automation Vendors

Manticore’s VP of Marketing on Marketing Automation

Categories : Christopher Doran, Expert Guest Blog, Manticore Technology, Marketing Automation
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