Note: Zephyr 47 partner and Marketing Automation leader Manticore Technology made the following announcement today regarding their new integration with Microsoft Dynamics CRM 2011 and 4.0. Versions supported include Online and on-premise. Here is the Zephyr 47 and Manticore Technology partnership announcement. More information on Manticore and Zephyr 47 Datasheet. (no form required)
Marketing automation leader builds direct integration with Microsoft Dynamics to ensure outstanding customer experience. Integration brings enterprise class marketing automation to Microsoft Dynamics customers around the globe.
AUSTIN, TX – January 25, 2011 – Manticore Technology, the trusted provider of easy-to-use, powerful marketing automation software, today announced App-to-App™ integration with Microsoft® Dynamics CRM. The company has coined the term App-to-App integration to denote direct integration between the company’s award winning marketing automation platform and another application, which in this case is Microsoft Dynamics CRM, without the use of a third party application to enable the integration. The company has found that App-to-App integration delivers a superior customer experience as compared to utilizing a third party integration platform – an approach competitive marketing automation solutions often take.
Deep integration between marketing automation and CRM platforms has proven to be a critical success factor with marketing automation. Manticore Technology made the strategic decision to build direct, App-to-App integration with Microsoft Dynamics CRM when the company found that using a third party integration application like competitive solutions would limit the depth of functionality that Manticore felt was a baseline requirement for success.
“Using a third party integration solution can limit marketing automation functionality and effectiveness,” said Jeff Erramouspe, president of Manticore Technology. “Manticore has capitalized on our five years of integration experience with salesforce.com to build App-to-App integration with Microsoft Dynamics CRM, creating a superior level of integration which positions our customers for success,” added Erramouspe.
Key integration points between Manticore’s marketing automation platform and Microsoft Dynamics include:
- Bi-directional field sync – Real time synchronization between lead and contact profile details, including unlimited custom field creation and mapping
- Online lead activity – Synchronization of website, email, search terms and form behavior, delivering insights to sales for increased efficiency.
- Campaign integration – Improved reporting through delivering lead nurturing and outbound marketing campaign integration directly into Microsoft Dynamics.
- Lead scoring – Multiple lead scoring models synchronize directly into custom fields in Microsoft Dynamics, enabling prioritization of leads for sales follow-up.
Manticore App-to-App integration for Microsoft Dynamics CRM is available immediately for Microsoft CRM 4.0 On Demand, Microsoft CRM 4.0 Internet Facing Deployments, and Microsoft CRM 2011.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, CSC, Sharebuilder 401(k) and PGP. For more information visit the company’s website or call 1-866-Manticore. For the latest best practices on Marketing Automation, visit the company’s best practices blog, funnel focus.