Customers need engaging, informative, and entertaining content delivered in a manner that is easy to find and consume.  Social media provides an amazing array of channels to engage with customers, employees and partners.
Companies need to carefully plan their social media strategy.  Simply blogging and following the herd with the latest fad is guaranteed to fail in delivering any results or build relationshps with customers and communities.
Following the SOSTAC planning and engagement method, the team from Zephyr 47 will recommend the following approach when considering a social media marketing strategy:
  • Situational Assessment
  • Objectives and Desired Outcomes
  • Strategy
  • Tactics and Tools
  • Actions
  • Control and Measurement

This approach works for any size business from small to large enterprise.  Zephyr 47 can help build the right plan for your business and help manage your social media presence.