Zephyr 47 publishes high value content for B2B marketing automation and demand generation professionals.  Our library is continually growing.  Download these items for free!

10 Keys to Maximize Your Marketing Automation Investment

White Paper Summary: Marketing automation initiatives are strategic endeavors for any organization.  The team that gets it right will emerge revenue generating heroes.  Follow these 10 keys for guidance to make your effort a huge success.

Guide to Product Launch Programs – 8 Steps

White Page Summary:  A successful product launch takes months of careful planning and culminates with brilliant execution.  Zephyr 47 provides detail for any product marketing and C-suite executives to follow to make sure their next product launch is a world-class success.

Extended Lead Nurturing Recipe – Succulent Marketing Automation Results!

Zephyr 47′s marketing automation partner Manticore Technology recently produced a fantastic Lead Nurturing cookbook.  Zephyr 47′s own Brian Hansford provided tips for Extended Lead Nurturing that brings the Sales team into the cooking efforts to drive revenue.