The Importance of Drag and Drop Functionality for Website Builders

Functionality for Website Builders

The internet has dramatically transformed human life. People across the globe can connect, and share information in real-time, as well as buy products and services without having to meet face-to-face. And websites play a crucial role in facilitating that. This underscores the importance of having a beautiful and robust website. A beautiful and robust website means it has innovative features that make customers’ lives easier. One of the most important innovative features that can help you design e-commerce websites that delight consumers and make their lives pretty easier is the drag and drop functionality. Ideally, you need to choose a top website builder that comes with a drag and drop functionality to create that kind of website.

What is a drag and drop functionality in website builders?

This is a website functionality that lets you interact with software. In other words, as opposed to writing code, you use a drag and drop software. You simply drag and drop elements, such as text, images, widgets and other features on the screen and position (drop) them anywhere you want. It makes it easy even for someone without web design skills to create a website using e-commerce websites builders.

How drag and drop functionality for e-commerce websites builders work

With a drag and drop functionality, you make use of your mouse to select different elements in the website builder, pick them up by left clicking and position them where you want on the screen by releasing the mouse click. This offers a convenient and very fast way to design your website.

Importance of drag and drop functionality for e-commerce websites builders

The typical way of creating websites using website builders involves writing CSS3 and HTML codes. This is not only time-consuming and energy-draining but also requires an impressive web design and coding skills. Designing e-commerce websites using the drag and drop functionality is easy, intuitive, convenient and adds value to your e-commerce platforms. E-commerce websites builders allow just about anyone to create their e-commerce platform without web design skills and coding knowledge. Drag and drop functionality can help you create a truly unique e-commerce website, rather than relying on premade templates that have been used over and over. Once you are done with dragging and dropping the elements, you only need to publish the e-commerce website and the code is saved automatically in the backend.


While it’s possible to build a minimalistic e-commerce website using a web builder that doesn’t have a drag and drop functionality, the design appeal won’t be close to what a drag and drop website builder provides.

Ways E-commerce Websites Can Make Themselves Ready for Artificial Intelligence

Themselves Ready for Artificial Intelligence

With the technology currently developing at the speed of light, you must embrace new technologies to remain competitive. For example, Artificial Intelligence (AI) is beginning to be integrated into the e-commerce space in different ways. And experts predict that it will continue to be incorporated into many more ways moving forward.   Here are ways you can prepare your e-commerce platforms for the Artificial intelligence:

Assign a personal shopper to your e-commerce websites customers

You can better prepare for Artificial Intelligence revolution by creating personalized customer experience through a personal shopper, instead of relying on a passive search feature on your e-commerce platforms. One of the best ways to achieve that is to have bots as personal assistants. Bots give customers the perception that they are getting unique, personalized shopping experience just like they would in a brick-and-motor store.  These days, innovative Artificial Intelligence interfaces have come up that can handle complex interactions, requests, and questions from prospects and customers.

Incorporating chatbots into your e-commerce platforms

Chat platforms are vital for any business in this day and time, and more so, for e-commerce platforms. Chatbots are vital because they let visitors navigate your e-commerce websites easily, answer their questions in real-time and offer recommendations depending on previous visits or surveys. The good thing about chatbots is that they offer almost the same experience as humans. They also enhance your customer’s shopping experience on all fronts. Chatbots can also save you a ton of money that you would have used to pay real humans to assist customers.

Create equilibrium between trust and privacy

The awesome part about Artificial Intelligence is that it allows you to customize it to any customers liking or shopping experience. You can customize it by adding Google search ads, traffic alerts, and calendars. This can make customers feel like they are accessing the best customer service and support through technology. With that in mind, it’s vital that e-commerce website owners make trust and privacy a vital aspect of their businesses, as not all of them trust technology with their personal information.

Your e-commerce websites must target the young generation of shoppers

Artificial Intelligence technologies will be vital for the young generation of shoppers, such as generation Z (13-17 years) and millennials.  These young groups of shoppers look for entertaining and interactive ways of shopping, both online and in-store. Targeting these groups of shoppers will be important for your e-commerce websites when the Artificial Intelligence wave kicks in.


It’s important, as an e-commerce website owner, to know these aspects to be fully prepared when Artificial Intelligence technologies become commonplace. Although there are many ways you can leverage artificial intelligence to enhance your website, it’s critical that you always innovate and think of your target audience when implementing those technologies.

The Types of Content Every E-commerce Website Should Use in 2018

E-commerce Website Should Use in 2018

Content is the essential thing in any e-commerce website. It’s one of the main reasons people build e-commerce platforms. Without content, nobody will be able to know, in details, what you offer. With concentration span shorter these days, it can be very hard to convince prospects to consume your content if its low quality, and most importantly, if the content doesn’t resonate with the modern day shopper. These are the kinds of content that you must have in your e-commerce platforms if you want to be competitive in this day and age:

  • E-commerce platforms need video content

Statistics tell the story. 65% of shoppers will buy a product from an e-commerce store if they watch a video explaining it. Plus, with concentration span shorter (8 seconds) these days, many people prefer to watch videos than to read long sales copies. Video content not only keeps your customers happy but increases your e-commerce platform’s sales. The kinds of videos you shouldn’t miss in your e-commerce platform include editorial videos and explainer videos. Editorial videos are how-to videos. How-to videos are great for sharing knowledge about your products or services. They can help attract lots of customers to your e-commerce websites. Like the name, explainer videos, suggest, they are meant to explain a certain product or service in a shorter time (typically less than a minute). Online searchers like short videos, and so, explainer videos can be great additions to your content marketing strategy.

  • Webinars are important for large e-commerce platforms

Webinars are increasingly becoming popular. In fact, if you visit some large e-commerce websites, you’ll find that they offer webinars every week to keep their customers up to date with new and existing products and services. Webinars are great when you want to talk about a product or service extensively. Therefore, it can be excellent adding to your content marketing strategy.

  • Text content is still important for e-commerce websites

While video content is rapidly growing, the text is still the dominant type of content. The only problem is that business owners don’t know ways to take advantage of it. These days, it’s not about using a lot of keywords to entice search engines. It’s about producing quality content that readers will like. Great content will increase dwell time, reduce bounce rate and ramp up engagement. For e-commerce platforms, product descriptions, how-to articles, listicles, buying guides, interview of an expert and FAQs are some of the most critical text content you should leverage.


If you want to succeed with your e-commerce website today, you’d better leverage all this content types. The primary purpose of starting any business is to make customers happy, and these are the kinds of content that promise to delight your customers.